If you use its apps or browser extension, DuckDuckGo can also help you block advertising trackers across the web. The search engine doesn’t store search history, either. Most DuckDuckGo searches will return one or two advertisements depending on which keywords you use.Īs a user, the case for DuckDuckGo is simple - you get more control over your online data. However, its ad platform is wholly based on keywords and not on personal data collected from users. However, not every user is on-board with this policy.ĭuckDuckGo does monetize its platform by selling ads. It’s no secret that most search engines collect user data, and then use it to entice businesses to buy ads on their platforms. Most users choose DuckDuckGo because of privacy concerns. Those apps can help you navigate the web and use search engines while keeping your data private. On top of the search engine, DuckDuckGo also offers mobile apps and a Chrome extension.

That might not sound like a lot, but DuckDuckGo is particularly popular in the US, where it’s the second most-used search engine (with a 2.45 percent market share).Ĭonsidering how important internet privacy has become, it probably won’t come as a surprise that DuckDuckGo’s market share has grown rapidly during the past couple of years.

It has grown to amass a global market share of 0.66 percent during that period. Since DuckDuckGo doesn’t get access to private data, it can’t share it with third parties.ĭuckDuckGo has been around since 2008, so it has well over a decade to work on filling its promises to users. Submit Your Sitemap to Multiple Search EnginesĭuckDuckGo is a privacy-first search engine, meaning that the service doesn’t collect any personal information while you use it.

3 3 Best Practices to Optimize Your Content for DuckDuckGo SEO.

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